作者解释了为何有些新产品不直接并入 Basecamp：做全新的东西，能在技术与设计上拥有更大的试验空间，不必受既有产品框架限制，从而探索不同方向。
Jason Fried
May 8, 2025
When we make something new, people often ask "why don't you just add that to Basecamp?"
There are a number of reasons, depending on what it is. But, broadly, making something brand new gives you latitude (and attitude) to explore new tech and design approaches.
It's the opposite of grafting something on to a heavier, larger system that already exists.
The gravity of existing decisions in current systems requires so much energy to reach escape velocity that you tend to conform rather than explore. Essentially you're bent back to where you started, rather than arcing out towards a new horizon.
New can be wrong, but it's always interesting. And that in itself is worth it.
Because in the end, even if the whole new thing doesn't work out, individual elements, explorations, and executions discovered along the way can make their way back into other things you're already doing. Or something else new down the road. These bits would have been undiscovered had you never set out for new territory in the first place.
Ultimately, a big part of making something new is simply thinking something new.
-Jason
About Jason Fried
Hey! I'm Jason, the Co-Founder and CEO at 37signals, makers of Basecamp and HEY. Subscribe below to follow my thinking on business, design, product development, and whatever else is on my mind. Thanks for visiting, thanks for reading.